Senior Retention Marketing Manager | Email Marketing Pro | CRM & Analytics Leader
KINSEY MATETICH
Hi! I'm Kinsey
Senior Retention Marketing Manager
Email Marketing Pro
CRM & Analytics Leader
Phone:
720-470-3856
Email:
Find Me On LinkedIn:
Hi there!
I’m Kinsey, a customer-centric marketing leader based outside of Philadelphia with over 10 years of experience in CRM, lifecycle, and digital marketing. I’ve worked across both DTC and regulated industries, helping brands turn customer data into smarter strategies and long-term growth. I’ve built and led high-performing teams that turn insights into action.
​
I’m hands-on and strategic, with a proven track record of building analytics frameworks, launching personalized programs across email, SMS, and digital, and leading high-performing teams. Whether it’s improving retention, optimizing segmentation, or introducing new marketing tech, I focus on scalable solutions that make a measurable impact.​
​
At the heart of my work is a belief in using marketing for good. I’m passionate about helping mission-driven companies connect with customers in thoughtful, personalized ways—at scale. My goal is always to create experiences that drive growth while adding real value to people’s lives.
Work Experience
April 2021 - April 2025
May 2019 - April 2021
October 2017 - May 2019
May 2016 - October 2017
May 2014 - May 2016
Culligan ZeroWater
CRM, Loyalty, and Digital Marketing Manager
I led marketing automation and SMS programs, driving revenue growth and reducing churn through targeted email campaigns and segmentation. I oversaw product launches and customer journeys, collaborating cross-functionally to boost DTC revenue.
Fetch Pet Insurance (formerly Petplan)
Email Marketing Manager
​
I built and led an email marketing team, driving growth through strategic campaigns and optimizations. I also led an ESP migration, improving email performance, and transformed campaigns with behavioral insights to align with business goals.
PharosIQ (formerly MRP)
Marketing Specialist
​
I developed GTM messaging and content strategies, managing outbound marketing tactics like events and email to drive demand. I also led global event strategy, optimized lead management, and oversaw marketing analytics and reporting.
Catherines
Email Marketing Specialist
​
I managed the full email deployment process, optimizing campaigns through segmentation and cross-functional collaboration. I conducted analysis to improve engagement and identify reactivation opportunities, ensuring consistent campaign performance.
USA Marketing
Marketing Coordinator
​
I assisted student organizations by designing event banners and posters, managing digital content on campus kiosks, and creating informational materials to promote services and clarify offerings for student members.