This collection showcases key lifecycle and CRM initiatives I’ve led across email, SMS, and subscription marketing. I drove the strategy behind each, collaborating with cross-functional teams to shape messaging, optimize journeys, and deliver measurable results.

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Each project represents a win that goes beyond what’s listed on my resume. Whether it was improving onboarding conversion, scaling a new channel, or increasing subscriber retention, these highlights reflect how I think, how I work cross-functionally, and how I create meaningful impact for the business.