Recovered Revenue with Site Abandon Email Series

Overview:  

Paid traffic was bouncing on the website, hurting website conversion and return on paid investment. I launched an abandonment flow in Klaviyo tied to specific UTMs, highlighting product benefits and reviews, demonstrating how email can turn unqualified traffic into buyers with the right messaging and segmentation.

Results:

• $30k in revenue from low-engagement traffic

Strategy:

Segmented unengaged users who had arrived from paid media via UTM codes and re-engaged them through targeted email education to recover potential revenue.

My Role: 

• Briefed emails in with creative team

• Created new segment logic using UTM parameters

• Coordinated with paid media team to ensure cohesive messaging

• Built and launched automated email flow

• Analyzed traffic and email performance