Launched High-ROI SMS Channel for BFCM

Overview:  

Wanted to pilot SMS for Q4 but had limited budget and short runway. Ultimately, I was able to find budget for a test. The test proved the value of SMS as a high-performing channel and unlocked a new growth lever for the brand.

Results:

• 134x Return on initial investment

• 12% Click through rate

• 3% Conversion rate

Strategy:

Piloted a lean BFCM launch to test channel viability before broader investment. Created automated and promotional SMS messages targeted to high-intent users, layered with email for max impact.

My Role: 

• Pitched and led test strategy

• Created business case for launch and found budget 

• Launched SMS flows and campaigns in Klaviyo

• Managed ongoing performance optimization

• Reported on initial test and developed full channel strategy